PURE GOLDSMITH

February 27, 2016

 

Oliver Goldsmith is a heritage brand notable and praiseworthy in the world of British fashion and eyewear. Known for its deep rooted and innovative 80 year history all documented in the pages of magazines such as Vogue, Harpers & Queen and Vanity Fair dating back as far as the early 1940s, Oilver Goldsmith and the family behind it, are true to everything that it is to be Birtish and in the business of design.

 

And so it was a natural progression that Claire Goldsmith, 4th generatation, would take over the reins of this iconic brand and with its colourful history, and steer it forward through the 21st century.

 

 

PURE GOLDSMITH

 

For four generations the Goldsmith family have been creating eyewear that has pushed boundaries of expectation, self expression and individuality. 

 

" During my childhood I was surrounded by a sense of what my family were doing. I used to pore over the pictures of iconic celebrities and models wearing Goldsmith glasses. Michael Caine, Audrey Hepburn, Grace Kelly, and Peter Sellers, were the poster boys and girls for style defining eyewear. I wanted to try to continue the Legacy of Goldsmith eyewear." - Claire Goldsmith

 

 

 

 

 

 

 

 

FROM OG TO CG

 

It's been a natural progression for the new generation Goldsmith team, working with Oliver Goldsmith's incredible archive of vintage frames, to launching new collections of both sun and optical designs under the fresh and contemporary CG brand.

 

"We cannot help but want to create! Simply developing and refining the classics lead to a desire to re-work team and that in turn lead us to totally new designs whcih clearly carry a contemporary aesthetic. We have to explore our curiosity using up-to-date technologies and experimenting with alternative materials. I feel that our journey of dicovery with the CG brand has only just begun." - Claire Goldsmith

 

 

 

 

 

 

 

 

INSPIRATION

 

CG designs are very much inspired by British history and heritage. TheGoldsmiths have always been a London based family business and so the CG brand continues to take concepts from the past and carefully apply them today, in order to achieve an unmistakable Bristish aesthetic. 

 

Looking back at fashion, automotive, architecture and industry along with the many British cult movements such as mods and rockers, provides a rich history which is used as the inspiration for the design process making for a stylistically dynamic collection.

 

 

 

 

 

 

 

 

 

 

 

HANDMADE

 

While many things will move with the times, some things will never change. Goldsmith frames will always represent quality and authenticity. Goldsmith glasses will always be made by skilled craftsmen.

 

Some of those craftsmen will be here in England having made frames their whole lives. Some will be Italy 0 the country that literally created eyewear with flair.

 

Some of them will be in Japan where technology in manufacturing leads the way. Other will be in Germany where precision & excellence is standard.

 

 

 

 

 

 

 

 

 

We have received the latest selection of CG frames. Please come in store to experience this very finest British deisgn eyewear.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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